Greater Mental Health
of New York
Today. Tomorrow. Together.
Greater Mental Health
of New York
Today. Tomorrow. Together.
Brand Design
Social Toolkit
Web Design
The Greater Mental Health of New York brand refresh needed to clearly convey connection and a journey centered around humanity and individual empowerment. With their constant striving to center humanity and connection in everything they do. It was important that this brand convey this sentiment through all of its materials to those who will utilize them the most, the patients.
The logo icon is an abstract depiction of a winding road or ‘path’ that represents an individual’s personal mental health journey. The dotted points differentiate in hue to symbolize the many different transitions in one’s experiences on the pathway to achieving an improved mental state. The ups, downs, twists, and turns are visually present within the mark as it is present within the mind.
The social toolkit was prepared and equipped with a slew of graphical treatments for different social platforms where MHA spreads awareness and brings light to their events and services. Highlighting patient testimonials and informal graphics backed and anchored by accurate data and facts.
A new website and branding guidelines were created for the refresh. The site transitions seamlessly from desktop to mobile. Utilizing the guidelines as a reference; it utilizes the curated color palette and pattern assets in a well-balanced manner that pairs well with open white space for easy legibility and user experience throughout the site.
EdVoice
Changing Policy. Changing Lives.
EdVoice
Changing Policy. Changing Lives.
Brand Design
Social Toolkit
Web Design
The state of California’s educational conditions are divided in two. Children who have access to higher educational quality and children who do not based upon the areas in which they live in. EdVoice’s mission is to create changes in policy to bridge this gap so children in low-income areas may also benefit educationally as well.
The logo icon is the silhouette of a joyful child. This serves as a symbol of hope, while the rays of color protruding from the child represents the diversified voices of these children within these affected areas.
The overall branding package included a new website directed at the insights of the organization, a call-to-action for donations towards EdVoice’s work; along with policy solutions and priorities.
The rebrand also expands across all major social platforms. Completely reshaping the new aesthetic to match the bright and optimistic purpose. Bringing a revitalized sense of legitmacy that can appeal to audiences within the educational space and the policymakers whom EdVoice is targeting and working towards. 
Greater Mental Health of New York
Today. Tomorrow. Together.
Greater Mental Health of New York
Today. Tomorrow. Together.
Brand Design
Social Toolkit
Web Design
The Greater Mental Health of New York brand refresh needed to clearly convey connection and a journey centered around humanity and individual empowerment. With their constant striving to center humanity and connection in everything they do. It was important that this brand convey this sentiment through all of its materials to those who will utilize them the most, the patients.
The logo icon is an abstract depiction of a winding road or ‘path’ that represents an individual’s personal mental health journey. The dotted points differentiate in hue to symbolize the many different transitions in one’s experiences on the pathway to achieving an improved mental state. The ups, downs, twists, and turns are visually present within the mark as it is present within the mind.
The social toolkit was prepared and equipped with a slew of graphical treatments for different social platforms where MHA spreads awareness and brings light to their events and services. Highlighting patient testimonials and informal graphics backed and anchored by accurate data and facts.
A new website and branding guidelines were created for the refresh. The site transitions seamlessly from desktop to mobile. Utilizing the guidelines as a reference; it utilizes the curated color palette and pattern assets in a well-balanced manner that pairs well with open white space for easy legibility and user experience throughout the site.