United Way of Central Maryland
Turn up the volume,
amplify the impact.
United Way of Central Maryland
Turn up the volume,
amplify the impact.
Artistic Direction
Brand Design
Digital Campaign
‘The United For Our Futures’ campaign was built to ‘amplify’ the voices of the Central Maryland community with the ultimate goal of building on United Way’s track record of making impactful change in the lives of the people who need it most. View the final site here.
Throughout various branding applications; whimsical character illustration styles were applied to provide a more friendlier and diverse approach. Highlighting the people-focused mission through this fun visual representation.
To draw attention to and ultimately promote the campaign, a website and slew of social media materials were created to encourage the public to support, be educated, and donate to the overall initiative.
United Way of Central Maryland
Turn up the volume, amplify the impact.
United Way of Central Maryland
Turn up the volume, amplify the impact.
Artistic Direction
Brand Design
Digital Campaign
‘The United For Our Futures’ campaign was built to ‘amplify’ the voices of the Central Maryland community with the ultimate goal of building on United Way’s track record of making impactful change in the lives of the people who need it most. View the final site here.
Throughout various branding applications; whimsical character illustration styles were applied to provide a more friendlier and diverse approach. Highlighting the people-focused mission through this fun visual representation.
To draw attention to and ultimately promote the campaign, a website and slew of social media materials were created to encourage the public to support, be educated, and donate to the overall initiative.
