United Way of Central Maryland
Turn up the volume,
amplify the impact.
United Way of Central Maryland
Turn up the volume,
amplify the impact.
Artistic Direction
Brand Design
Digital Campaign
‘The United For Our Futures’ campaign was built to ‘amplify’ the voices of the Central Maryland community with the ultimate goal of building on United Way’s track record of making impactful change in the lives of the people who need it most. View the final site here.
Throughout various branding applications; whimsical character illustration styles were applied to provide a more friendlier and diverse approach. Highlighting the people-focused mission through this fun visual representation.
To draw attention to and ultimately promote the campaign, a website and slew of social media materials were created to encourage the public to support, be educated, and donate to the overall initiative.
EdVoice
Changing Policy. Changing Lives.
EdVoice
Changing Policy. Changing Lives.
Brand Design
Social Toolkit
Web Design
The state of California’s educational conditions are divided in two. Children who have access to higher educational quality and children who do not based upon the areas in which they live in. EdVoice’s mission is to create changes in policy to bridge this gap so children in low-income areas may also benefit educationally as well.
The logo icon is the silhouette of a joyful child. This serves as a symbol of hope, while the rays of color protruding from the child represents the diversified voices of these children within these affected areas.
The overall branding package included a new website directed at the insights of the organization, a call-to-action for donations towards EdVoice’s work; along with policy solutions and priorities.
The rebrand also expands across all major social platforms. Completely reshaping the new aesthetic to match the bright and optimistic purpose. Bringing a revitalized sense of legitmacy that can appeal to audiences within the educational space and the policymakers whom EdVoice is targeting and working towards. 
United Way of Central Maryland
Turn up the volume, amplify the impact.
United Way of Central Maryland
Turn up the volume, amplify the impact.
Artistic Direction
Brand Design
Digital Campaign
‘The United For Our Futures’ campaign was built to ‘amplify’ the voices of the Central Maryland community with the ultimate goal of building on United Way’s track record of making impactful change in the lives of the people who need it most. View the final site here.
Throughout various branding applications; whimsical character illustration styles were applied to provide a more friendlier and diverse approach. Highlighting the people-focused mission through this fun visual representation.
To draw attention to and ultimately promote the campaign, a website and slew of social media materials were created to encourage the public to support, be educated, and donate to the overall initiative.
