Black Public Media
The Black Experience
Brand Identity
Web Design
Black Public Media’s goal was to create a refresh of their current branding identity and website . The organization’s platform serves as a source to support media content centered around the global Black experience. The live website design can be viewed here.
The BPM pattern system is a universal design element. Bringing a dynamic feeling of movement and layering along with pops of color. These can be used singularly or in combination with any graphic.
Each is interchangeable in color and size.
The inspired themes that contributed to the thought process behind these elements are as listed:
Each is interchangeable in color and size.
The inspired themes that contributed to the thought process behind these elements are as listed:
- Circles - Popping /Circular/ Afro Shape Hair
- Plus - Addition/Advancement/Premium
- Parallel Lines- Constant Streaming/Production
- Zig-Zag- Community/Meeting/Ups & Downs
Upon usage of the original patterns, they can be customized in variations of color and size . There are a few extensive pieces that can branch off and be applied to social, promotional, and web materials. Shown here is an extension of the plus symbol pattern into an expressive movement pattern.
Greater Mental Health
of New York
Today. Tomorrow. Together.
Greater Mental Health
of New York
Today. Tomorrow. Together.
Brand Design
Social Toolkit
Web Design
The Greater Mental Health of New York brand refresh needed to clearly convey connection and a journey centered around humanity and individual empowerment. With their constant striving to center humanity and connection in everything they do. It was important that this brand convey this sentiment through all of its materials to those who will utilize them the most, the patients.
The logo icon is an abstract depiction of a winding road or ‘path’ that represents an individual’s personal mental health journey. The dotted points differentiate in hue to symbolize the many different transitions in one’s experiences on the pathway to achieving an improved mental state. The ups, downs, twists, and turns are visually present within the mark as it is present within the mind.
The social toolkit was prepared and equipped with a slew of graphical treatments for different social platforms where MHA spreads awareness and brings light to their events and services. Highlighting patient testimonials and informal graphics backed and anchored by accurate data and facts.
A new website and branding guidelines were created for the refresh. The site transitions seamlessly from desktop to mobile. Utilizing the guidelines as a reference; it utilizes the curated color palette and pattern assets in a well-balanced manner that pairs well with open white space for easy legibility and user experience throughout the site.
Black Public Media
The Black Experience
Brand Identity & System
Web Design
Black Public Media’s goal was to create a refresh of their current branding identity and website . The organization’s platform serves as a source to support media content centered around the global Black experience. The live website design can be viewed here.
The BPM pattern system is a universal design element. Bringing a dynamic feeling of movement and layering along with pops of color. These can be used singularly or in combination with any graphic.
Each is interchangeable in color and size.
The inspired themes that contributed to the thought process behind these elements are as listed:
-
Circles - Popping /Circular/ Afro Shape Hair
-
Plus - Addition/Advancement/Premium
-
Parallel Lines- Constant Streaming/Production
- Zig-Zag- Community/Meeting/Ups & Downs
Upon usage of the original patterns, they can be customized in variations of color and size . There are a few extensive pieces that can branch off and be applied to social, promotional, and web materials. Shown here is an extension of the plus symbol pattern into an expressive movement pattern.