https://shawnbanks.com Shawn Banks Tue, 11 Feb 2025 06:42:36 +0000 https://shawnbanks.com en https://shawnbanks.com/Front-Page Thu, 06 Feb 2025 17:20:16 +0000 Shawn Banks https://shawnbanks.com/Front-Page https://shawnbanks.com/UWCM-1 Thu, 06 Feb 2025 16:02:25 +0000 Shawn Banks https://shawnbanks.com/UWCM-1 <img width="4920" height="945" width_o="4920" height_o="945" data-src="https://freight.cargo.site/t/original/i/a5357781425863be0577894f518f5f1bbb56d32ede7672a960ca0db652c410b6/uwcm-logo.png" data-mid="227092091" border="0" src="https://freight.cargo.site/w/1000/i/a5357781425863be0577894f518f5f1bbb56d32ede7672a960ca0db652c410b6/uwcm-logo.png" /> United Way of Central MarylandTurn up the volume, amplify the impact. <img width="1360" height="760" width_o="1360" height_o="760" data-src="https://freight.cargo.site/t/original/i/23c46666fd4fe07989def67a793e52532bca621c3813e5dae8fb7b366d0cc182/full.png" data-mid="227092095" border="0" src="https://freight.cargo.site/w/1000/i/23c46666fd4fe07989def67a793e52532bca621c3813e5dae8fb7b366d0cc182/full.png" /> Artistic DirectionBrand Design UI/UX Design Digital Campaign ‘The United For Our Futures’ campaign was built to ‘amplify’ the voices of the Central Maryland community with the ultimate goal of building on United Way’s track record of making impactful change in the lives of the people who need it most. <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/9af1aba7aac4175f530d6528991bb55d30313cee45623556796c3e7c72ddd20d/Primary-Logo---Dark-BG.png" data-mid="227092101" border="0" src="https://freight.cargo.site/w/1000/i/9af1aba7aac4175f530d6528991bb55d30313cee45623556796c3e7c72ddd20d/Primary-Logo---Dark-BG.png" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/264b1709c83e2e24401235e577f1a19cb0ce67fa1180b0d0491e0e9f2c58ccd9/UWCM-Lockup.png" data-mid="244153282" border="0" src="https://freight.cargo.site/w/1000/i/264b1709c83e2e24401235e577f1a19cb0ce67fa1180b0d0491e0e9f2c58ccd9/UWCM-Lockup.png" /> <img width="1920" height="1251" width_o="1920" height_o="1251" data-src="https://freight.cargo.site/t/original/i/04451490f66b4f5a72bdcf2ba28962ddc51be5aadf3883d804442a4ef332feff/Social.png" data-mid="227092105" border="0" src="https://freight.cargo.site/w/1000/i/04451490f66b4f5a72bdcf2ba28962ddc51be5aadf3883d804442a4ef332feff/Social.png" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/5a72ce3195e438110f934ef75caf47d1b6f6e1ad219c6077678e0d47e22f8bc1/Featured-Person.png" data-mid="227092204" border="0" src="https://freight.cargo.site/w/1000/i/5a72ce3195e438110f934ef75caf47d1b6f6e1ad219c6077678e0d47e22f8bc1/Featured-Person.png" /> Throughout various branding applications, whimsical character illustration styles were applied to provide a more friendlier and diverse approach. Highlighting the people-focused mission through this fun visual representation. <img width="1300" height="512" src="//freight.cargo.site/w/1300/q/75/i/ec0f99b92464431ae3470ad492c6ed2255cb783c430d820290b156c1127dc08d/EmailHero3.png" data-src="https://freight.cargo.site/t/original/i/ec0f99b92464431ae3470ad492c6ed2255cb783c430d820290b156c1127dc08d/EmailHero3.png"> <img width="650" height="256" width_o="650" height_o="256" data-src="https://freight.cargo.site/t/original/i/6ceebb60902beda24f72c34c50a226a9665482668cf3456fd9766f14094af0ec/EmailHeroDuo6.png" data-mid="227092221" border="0" src="https://freight.cargo.site/w/650/i/6ceebb60902beda24f72c34c50a226a9665482668cf3456fd9766f14094af0ec/EmailHeroDuo6.png" /> <img width="650" height="256" width_o="650" height_o="256" data-src="https://freight.cargo.site/t/original/i/6e834dc63c60f75dc13e39aa3bb83de846f4dae9ad7e0c5692169c23d5292de0/EmailHero8.png" data-mid="227092232" border="0" src="https://freight.cargo.site/w/650/i/6e834dc63c60f75dc13e39aa3bb83de846f4dae9ad7e0c5692169c23d5292de0/EmailHero8.png" /> <img width="650" height="256" width_o="650" height_o="256" data-src="https://freight.cargo.site/t/original/i/e136a6400fdf77ac8d6f40371c3df374a280d72b408ae17b8c2070b2fdfe8a93/EmailHero6.png" data-mid="227092247" border="0" src="https://freight.cargo.site/w/650/i/e136a6400fdf77ac8d6f40371c3df374a280d72b408ae17b8c2070b2fdfe8a93/EmailHero6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/316fba226a03cd5d612d75d17dd651b0c3ec34dc9a5d18c28a661393a89b84f9/8.png" data-mid="227092263" border="0" src="https://freight.cargo.site/w/1000/i/316fba226a03cd5d612d75d17dd651b0c3ec34dc9a5d18c28a661393a89b84f9/8.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/710e6a84a43a4eb8fce1738d890482a8f7ea5a620024e1a774121ff852a22b95/4.png" data-mid="227092262" border="0" src="https://freight.cargo.site/w/1000/i/710e6a84a43a4eb8fce1738d890482a8f7ea5a620024e1a774121ff852a22b95/4.png" /> To draw attention to and ultimately promote the campaign, a website and slew of social media materials were created to encourage the public to support, be educated, and donate to the overall initiative. <img width="1360" height="3234" width_o="1360" height_o="3234" data-src="https://freight.cargo.site/t/original/i/81f1b78c1a9f625977a05e5ec0f94e37cec90f8a7e5d18ffe433a5583b4606c2/Site.png" data-mid="227092285" border="0" src="https://freight.cargo.site/w/1000/i/81f1b78c1a9f625977a05e5ec0f94e37cec90f8a7e5d18ffe433a5583b4606c2/Site.png" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/44cc1a1f51ef301eda6732d5357e1319f9d7f36c213a5b283d52468f2e18b53b/Social-Extras.png" data-mid="227092305" border="0" src="https://freight.cargo.site/w/1000/i/44cc1a1f51ef301eda6732d5357e1319f9d7f36c213a5b283d52468f2e18b53b/Social-Extras.png" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/7ab39c16d5e2a3e7af35c44f2b901d9efd1166a88ac3f14334d8f6758504a28b/Email-Header.png" data-mid="227092304" border="0" src="https://freight.cargo.site/w/1000/i/7ab39c16d5e2a3e7af35c44f2b901d9efd1166a88ac3f14334d8f6758504a28b/Email-Header.png" /> <img width="3391" height="3554" width_o="3391" height_o="3554" data-src="https://freight.cargo.site/t/original/i/a222cc759264ce6be3d21614425bdeecfa1e197731ac5c74ac4db2ee8fc412be/CHARACTERS.png" data-mid="227092303" border="0" src="https://freight.cargo.site/w/1000/i/a222cc759264ce6be3d21614425bdeecfa1e197731ac5c74ac4db2ee8fc412be/CHARACTERS.png" /> https://shawnbanks.com/MHA-1 Thu, 06 Feb 2025 16:02:38 +0000 Shawn Banks https://shawnbanks.com/MHA-1 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="599" height="366" width_o="599" height_o="366" data-src="https://freight.cargo.site/t/original/i/7a40a95808545b7467542449db30696af4ffa457f744cbce7a685734b55ad659/logo-primary.png" data-mid="227092333" border="0" data-scale="50" src="https://freight.cargo.site/w/599/i/7a40a95808545b7467542449db30696af4ffa457f744cbce7a685734b55ad659/logo-primary.png" /> Greater Mental Health of New YorkToday. Tomorrow. Together. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f5de710c53a209c1519d1bdb3336bd68fd63b4285c16a9f23ac0bdc81a473fd/C2-Large-Image---Text.png" data-mid="227092342" border="0" src="https://freight.cargo.site/w/1000/i/6f5de710c53a209c1519d1bdb3336bd68fd63b4285c16a9f23ac0bdc81a473fd/C2-Large-Image---Text.png" /> Brand DesignSocial ToolkitUI/UX Design The Greater Mental Health of New York brand refresh needed to clearly convey connection and a journey centered around humanity and individual empowerment.&nbsp;With their constant striving to center humanity and connection in everything they do. It was important that this brand convey this sentiment through all of its materials to those who will utilize them the most, the patients. <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/6bd326d56c013f9e4dd5b6949eab58222fe6637263a7d2c2d45a30af017bdf9f/C1-on-White-logo.png" data-mid="227092442" border="0" src="https://freight.cargo.site/w/1000/i/6bd326d56c013f9e4dd5b6949eab58222fe6637263a7d2c2d45a30af017bdf9f/C1-on-White-logo.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f783eb45318ce04edbd6b5e400dc4cb901c3bec54b780e6d68050082e437e957/C1-on-Dark.png" data-mid="227092425" border="0" src="https://freight.cargo.site/w/1000/i/f783eb45318ce04edbd6b5e400dc4cb901c3bec54b780e6d68050082e437e957/C1-on-Dark.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/a1aca78143cae72ff8d0218b1737f76bdcc907df7c8124359ea7b828511744f3/Tagline.png" data-mid="227092443" border="0" src="https://freight.cargo.site/w/1000/i/a1aca78143cae72ff8d0218b1737f76bdcc907df7c8124359ea7b828511744f3/Tagline.png" /> <img width="1935" height="1088" width_o="1935" height_o="1088" data-src="https://freight.cargo.site/t/original/i/1f3884c53b5494d6d41d65aaedebad624901dba201e3f5963fa04f1ae4683509/C1-on-White.png" data-mid="227092973" border="0" src="https://freight.cargo.site/w/1000/i/1f3884c53b5494d6d41d65aaedebad624901dba201e3f5963fa04f1ae4683509/C1-on-White.png" /> The logo icon is an abstract depiction of a winding road or ‘path’ that represents an individual’s personal mental health journey. The dotted points differentiate in hue to symbolize the many different transitions in one’s experiences on the pathway to achieving an improved mental state.&nbsp; The ups, downs, twists, and turns are visually present within the mark as it is present within the mind. <img width="1918" height="1078" width_o="1918" height_o="1078" data-src="https://freight.cargo.site/t/original/i/8427e5d8de215121b4b65932636420b0cd2263a2c004a4e8811be2027a699d56/26.png" data-mid="227093696" border="0" src="https://freight.cargo.site/w/1000/i/8427e5d8de215121b4b65932636420b0cd2263a2c004a4e8811be2027a699d56/26.png" /><img width="1918" height="1078" width_o="1918" height_o="1078" data-src="https://freight.cargo.site/t/original/i/188b8c0cb3af5b18ed69a19cd24bbaf591a34281b057f922ce0bdeba2b0dfb4a/25.png" data-mid="227093695" border="0" src="https://freight.cargo.site/w/1000/i/188b8c0cb3af5b18ed69a19cd24bbaf591a34281b057f922ce0bdeba2b0dfb4a/25.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e3d25f46765e340589f00e24b341076231df99ded7a3ac941e766f6a6a193a7/Promotional-Graphic.png" data-mid="227093697" border="0" src="https://freight.cargo.site/w/1000/i/4e3d25f46765e340589f00e24b341076231df99ded7a3ac941e766f6a6a193a7/Promotional-Graphic.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21a91266cba58a42e7e5cc9f2d8fb623c31e642a3a10d6551764b9f2bd8960ea/Stat.png" data-mid="227093837" border="0" src="https://freight.cargo.site/w/1000/i/21a91266cba58a42e7e5cc9f2d8fb623c31e642a3a10d6551764b9f2bd8960ea/Stat.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/083ed3fb0f06fd06a86b9fb9ff1a6c5f5758e83b7fccb13b82749a8a8e0eec79/Special-Message.png" data-mid="227093835" border="0" src="https://freight.cargo.site/w/1000/i/083ed3fb0f06fd06a86b9fb9ff1a6c5f5758e83b7fccb13b82749a8a8e0eec79/Special-Message.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d8c876120a4f8a709a3d403c5af84a7cb3f7df23d8a065ded97503ef81940508/Stat-2.png" data-mid="227093836" border="0" src="https://freight.cargo.site/w/1000/i/d8c876120a4f8a709a3d403c5af84a7cb3f7df23d8a065ded97503ef81940508/Stat-2.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/ec8ad0c5f69edc9bfc06a32ea108dfd238479a88900355fe1a527ab8c23322cd/C1-Image---Text-3.png" data-mid="227093843" border="0" src="https://freight.cargo.site/w/1000/i/ec8ad0c5f69edc9bfc06a32ea108dfd238479a88900355fe1a527ab8c23322cd/C1-Image---Text-3.png" /> The social toolkit was prepared and equipped with a slew of graphical treatments for different social platforms where MHA spreads awareness and brings light to their events and services. Highlighting patient testimonials and informal graphics backed and anchored by accurate data and facts. <img width="1917" height="1150" width_o="1917" height_o="1150" data-src="https://freight.cargo.site/t/original/i/9facb4f99c3eeed572d4a80259fe2b4f14c26ba67d20c9107456ce47a6b9b4cc/site-mock.png" data-mid="227093906" border="0" src="https://freight.cargo.site/w/1000/i/9facb4f99c3eeed572d4a80259fe2b4f14c26ba67d20c9107456ce47a6b9b4cc/site-mock.png" /> A new website and branding guidelines were created for the refresh. The site transitions seamlessly from desktop to mobile. Utilizing the guidelines as a reference; it utilizes the curated color palette and pattern assets in a well-balanced manner that pairs well with open white space for easy legibility and user experience throughout the site. <img width="1929" height="1085" width_o="1929" height_o="1085" data-src="https://freight.cargo.site/t/original/i/e9e46db73699ad3d2005d016ea7bbe6f015352e193f2affadea663a01474c644/Brand-Guide.png" data-mid="227093905" border="0" src="https://freight.cargo.site/w/1000/i/e9e46db73699ad3d2005d016ea7bbe6f015352e193f2affadea663a01474c644/Brand-Guide.png" /> https://shawnbanks.com/EforA Mon, 10 Feb 2025 21:17:23 +0000 Shawn Banks https://shawnbanks.com/EforA &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="8484" height="1904" width_o="8484" height_o="1904" data-src="https://freight.cargo.site/t/original/i/efd051cfff2741c125568f34bf3bedbaaca63292ef6709680a0d1b5e5605b890/logo.png" data-mid="227093937" border="0" data-scale="85" data-no-zoom src="https://freight.cargo.site/w/1000/i/efd051cfff2741c125568f34bf3bedbaaca63292ef6709680a0d1b5e5605b890/logo.png" /> Efficiency For AccessEnergy access through efficient appliances. <img width="2731" height="1536" width_o="2731" height_o="1536" data-src="https://freight.cargo.site/t/original/i/047da6580c752a6b954a6541ae6345b584355cc39451912ecb1e65a7fc88d06b/Photo.png" data-mid="227093972" border="0" src="https://freight.cargo.site/w/1000/i/047da6580c752a6b954a6541ae6345b584355cc39451912ecb1e65a7fc88d06b/Photo.png" /> Brand Design UX/UI DesignSocial Toolkit Efficiency for Access is a subsidiary of the international NGO CLASP (clasp.ngo). In a global effort, they seek to accelerate clean energy access by means of inclusive appliances that are affordable but high-performing. This new rebrand was built with first creating a new mark, followed by a new palette, website, and visual direction for social applications. <img width="2731" height="1536" width_o="2731" height_o="1536" data-src="https://freight.cargo.site/t/original/i/7db356143b41219a2305576ce73b4666a1a97572699b159a798be30313673c6d/Logo-lockup.png" data-mid="227094036" border="0" src="https://freight.cargo.site/w/1000/i/7db356143b41219a2305576ce73b4666a1a97572699b159a798be30313673c6d/Logo-lockup.png" /> <img width="2731" height="1536" width_o="2731" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d8c32bec2e8dde4485f8c0e593bd32868b36bc69ecfd233bab904348ee6e29b6/Logo-White.png" data-mid="227094037" border="0" src="https://freight.cargo.site/w/1000/i/d8c32bec2e8dde4485f8c0e593bd32868b36bc69ecfd233bab904348ee6e29b6/Logo-White.png" /> The logo icon symbolically depicts the letter ‘E’ as in ‘efficiency’ and ‘energy’. Hence, the efficient flow of energy that evolves and empowers these unique appliances. The curvature of the mark also subtly visualizes the appliances efficient functionality.&nbsp; <img width="2730" height="1536" width_o="2730" height_o="1536" data-src="https://freight.cargo.site/t/original/i/31d2711f9570be106832bbebf18937b62152c606054f950c7e1d395379be43c5/Colors.png" data-mid="227094044" border="0" src="https://freight.cargo.site/w/1000/i/31d2711f9570be106832bbebf18937b62152c606054f950c7e1d395379be43c5/Colors.png" /> The color palette direction is a take on clean energy and natural elements. The vibrancy and tones utilized complement one another but also represent the overall messaging and impact EforA has made. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/25bf71d2293d1f0981843ba0783074ece5bfe21fbfa248f40fd8d327e9f149a9/clasp-efora-final-mocks-01.png" data-mid="227094046" border="0" src="https://freight.cargo.site/w/1000/i/25bf71d2293d1f0981843ba0783074ece5bfe21fbfa248f40fd8d327e9f149a9/clasp-efora-final-mocks-01.png" /> <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/b78575ab5d78fb3161ee1fb848dae9baf3f887a34e5a25a595b546d4c0f06e13/clasp-efora-final-mocks-02.png" data-mid="246274876" border="0" src="https://freight.cargo.site/w/1000/i/b78575ab5d78fb3161ee1fb848dae9baf3f887a34e5a25a595b546d4c0f06e13/clasp-efora-final-mocks-02.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/d3fc3f2558bc32c2a5e942059b765f7762ee6502a8b88925095363f25f060a94/clasp-efora-final-mocks-03.png" data-mid="227094048" border="0" src="https://freight.cargo.site/w/1000/i/d3fc3f2558bc32c2a5e942059b765f7762ee6502a8b88925095363f25f060a94/clasp-efora-final-mocks-03.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/6a2d62eaa5f4695ece942026f71f872e24c9598c370414de770b57214641c61f/clasp-efora-final-mocks-04.png" data-mid="227094049" border="0" src="https://freight.cargo.site/w/1000/i/6a2d62eaa5f4695ece942026f71f872e24c9598c370414de770b57214641c61f/clasp-efora-final-mocks-04.png" /> Throughout the social applications and image treatments; the curvature from the logo is expanded throughout the layouts of announcement graphics &amp; informative documents as masking shapes and stylized outlines. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/528495808cb12c76143900b9eab6379545b80ec221851a831e5be100a07a9014/photo-1.png" data-mid="227094052" border="0" src="https://freight.cargo.site/w/1000/i/528495808cb12c76143900b9eab6379545b80ec221851a831e5be100a07a9014/photo-1.png" /> <img width="964" height="964" width_o="964" height_o="964" data-src="https://freight.cargo.site/t/original/i/02573ebca5291aff9c645674f0ed03312bf8c845c6ab10edb6634268f7f84f67/photo-2.png" data-mid="227094053" border="0" src="https://freight.cargo.site/w/964/i/02573ebca5291aff9c645674f0ed03312bf8c845c6ab10edb6634268f7f84f67/photo-2.png" /> <img width="2731" height="1536" width_o="2731" height_o="1536" data-src="https://freight.cargo.site/t/original/i/843788044da4a724f46da72ccde1f254fdcbba7788626f97e85c2e866e5599bb/photo-4.png" data-mid="227094054" border="0" src="https://freight.cargo.site/w/1000/i/843788044da4a724f46da72ccde1f254fdcbba7788626f97e85c2e866e5599bb/photo-4.png" /> <img width="2560" height="1536" width_o="2560" height_o="1536" data-src="https://freight.cargo.site/t/original/i/e99fa3ce797a61a63a97152d0709a2a28953c072d48d1d949c5d70b8c8c61e72/Web.png" data-mid="227094102" border="0" src="https://freight.cargo.site/w/1000/i/e99fa3ce797a61a63a97152d0709a2a28953c072d48d1d949c5d70b8c8c61e72/Web.png" /> These same branding elements can be seen more vastly throughout the website. Again, utilizing the palette and curvature patterns/shapes bring a dynamic look and feel. Its clean open interface is anchored with the color white which allows for photography and statistics to stand out and serves for high visibility and information digestion.&nbsp;&nbsp; https://shawnbanks.com/Quan-Nhii-1 Thu, 06 Feb 2025 16:02:44 +0000 Shawn Banks https://shawnbanks.com/Quan-Nhii-1 <img width="568" height="446" width_o="568" height_o="446" data-src="https://freight.cargo.site/t/original/i/07800ea188ff4ade1a1babd61cc99e1df48cd87f83892124953afe7d61cf16fc/Logo-dark.png" data-mid="227094183" border="0" data-scale="45" data-no-zoom src="https://freight.cargo.site/w/568/i/07800ea188ff4ade1a1babd61cc99e1df48cd87f83892124953afe7d61cf16fc/Logo-dark.png" /> Quán NhiiFrom Nha Trang to Orange County... <img width="1929" height="1085" width_o="1929" height_o="1085" data-src="https://freight.cargo.site/t/original/i/8cb6d6512aed9caa163cff4abb77e28ea123b5930c7a3b295ab639b40b5511a2/Quan-Nhii---Header.png" data-mid="227094186" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8cb6d6512aed9caa163cff4abb77e28ea123b5930c7a3b295ab639b40b5511a2/Quan-Nhii---Header.png" /> Artistic DirectionBrand Design Restaurant Identity For Quán Nhii, Bánh Uót is a Vietnamese dish and experience that has brought together families, cultures, and traditions. Their goal isn’t to just serve food, but to provide a wholesome dining experience. Ultimately inviting their guests into a story of home, family, community, and culture—a story fellow designer; Jason Liu and myself helped develop through a robust visual identity. <img width="1366" height="760" width_o="1366" height_o="760" data-src="https://freight.cargo.site/t/original/i/baedaefc7c5b4fa9fda8a3c9eb404d58234aaae3c7a68ac237bc293baa3bfa84/logo-display.png" data-mid="227094190" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/baedaefc7c5b4fa9fda8a3c9eb404d58234aaae3c7a68ac237bc293baa3bfa84/logo-display.png" /> The overall approach to defining the look/feel of the brand ties back to the the owner’s family’s origin and roots in Nha Trang, a small city in Vietnam. The color palette was developed to represent some of the restaurant's core values and traits.&nbsp; The cream &amp; golden yellow to represent joy and royalty, forrest green for nature and fortune, orange for energy &amp; warmth, and red for love and joy. <img width="1366" height="759" width_o="1366" height_o="759" data-src="https://freight.cargo.site/t/original/i/91a445340f8f88fdcbb722d7845cc8cc803d0bb73ec9f3265c0fe49da7a294d3/logo-grid.png" data-mid="227094194" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/91a445340f8f88fdcbb722d7845cc8cc803d0bb73ec9f3265c0fe49da7a294d3/logo-grid.png" /> Illustrative elements &amp; unique geometric forms are Inspired by various sources of restaurant interior and decor within the Vietnamese culture. These shapes were used as graphic placeholders for both photos, colors, and various type instances throughout the brand. <img width="1265" height="1159" width_o="1265" height_o="1159" data-src="https://freight.cargo.site/t/original/i/d03e524ad6f2fcc68ddb450153abcc00f3a8412f77b1f91b86f228eb4391cb71/collage.png" data-mid="227609870" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d03e524ad6f2fcc68ddb450153abcc00f3a8412f77b1f91b86f228eb4391cb71/collage.png" /> <img width="1079" height="764" width_o="1079" height_o="764" data-src="https://freight.cargo.site/t/original/i/229ab4ad9535763466b9804f7ee45736dfe76adaa5db5c4b1a05e0fe9015fdb2/locations.png" data-mid="227094216" border="0" src="https://freight.cargo.site/w/1000/i/229ab4ad9535763466b9804f7ee45736dfe76adaa5db5c4b1a05e0fe9015fdb2/locations.png" /> With a strong focus in inclusivity, Quán Nhii pride themselves on being a bridge between cultures. Creating a space that appeals to all, regardless of background. They strive to ensure that every guest feels valued and embraced. Making Quán Nhii a haven for not only Vietnamese cuisine enthusiasts but for anyone seeking to broaden their culinary horizons in a friendly and accessible environment. <img width="1076" height="749" width_o="1076" height_o="749" data-src="https://freight.cargo.site/t/original/i/ff9639dfebd668f37d0edfc156b1a92ac0824f737fa0ab79fd6c440244faea3e/BusinessCards.png" data-mid="227094218" border="0" src="https://freight.cargo.site/w/1000/i/ff9639dfebd668f37d0edfc156b1a92ac0824f737fa0ab79fd6c440244faea3e/BusinessCards.png" /> <img width="1076" height="749" width_o="1076" height_o="749" data-src="https://freight.cargo.site/t/original/i/46a1305a6a871cd83f96037b93522da1311b0e21387fa0569f8050732871c4fa/stickers.png" data-mid="227094220" border="0" src="https://freight.cargo.site/w/1000/i/46a1305a6a871cd83f96037b93522da1311b0e21387fa0569f8050732871c4fa/stickers.png" /> <img width="700" height="751" width_o="700" height_o="751" data-src="https://freight.cargo.site/t/original/i/e50b441f6ced539c1280a86ac85350ae3137ef8cfa3c02500ca943b33c4044db/totebag.png" data-mid="227094221" border="0" src="https://freight.cargo.site/w/700/i/e50b441f6ced539c1280a86ac85350ae3137ef8cfa3c02500ca943b33c4044db/totebag.png" /> <img width="700" height="751" width_o="700" height_o="751" data-src="https://freight.cargo.site/t/original/i/90b873a447acfc77f8a27fc695ec30dba67049baf19d39450f6aad6715f2f137/building.png" data-mid="227094217" border="0" src="https://freight.cargo.site/w/700/i/90b873a447acfc77f8a27fc695ec30dba67049baf19d39450f6aad6715f2f137/building.png" /> The dish Bánh Uót was the general focus of the visual applications for social media. As it is the staple and anchor to the restaurant’s primary&nbsp; experience and service. <img width="2047" height="1080" width_o="2047" height_o="1080" data-src="https://freight.cargo.site/t/original/i/64dfe94e83514fdd3390f13cc7c8adb489874b673917ea7e12fed394c7b14549/Social-Posts.png" data-mid="227094227" border="0" src="https://freight.cargo.site/w/1000/i/64dfe94e83514fdd3390f13cc7c8adb489874b673917ea7e12fed394c7b14549/Social-Posts.png" /> A brand guide was also designed to highlight rules when utilizing the identity within social and print applications for the restaurant and any other collateral that may be created in the future. <img width="1929" height="1085" width_o="1929" height_o="1085" data-src="https://freight.cargo.site/t/original/i/b1f382c99bb93bb81acf31c1afb1e3aaf355c1bbf99988af14f5ad2e6425cdad/Brand-Guide.png" data-mid="227094226" border="0" src="https://freight.cargo.site/w/1000/i/b1f382c99bb93bb81acf31c1afb1e3aaf355c1bbf99988af14f5ad2e6425cdad/Brand-Guide.png" /> https://shawnbanks.com/EdVoice-2 Thu, 06 Feb 2025 16:02:48 +0000 Shawn Banks https://shawnbanks.com/EdVoice-2 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1212" height="330" width_o="1212" height_o="330" data-src="https://freight.cargo.site/t/original/i/02d0d5cf31a9bd83fc6a9110f3f4786e8321641a105193f6752d1796f0f01780/EdVoice-logo.png" data-mid="227097169" border="0" data-scale="85" data-no-zoom src="https://freight.cargo.site/w/1000/i/02d0d5cf31a9bd83fc6a9110f3f4786e8321641a105193f6752d1796f0f01780/EdVoice-logo.png" /> EdVoiceChanging Policy. Changing Lives. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7532d03105683cdfe049246e8978b7267ffb0ccb0629d5dc26055a9ae6d63dc7/intro-image.png" data-mid="227097519" border="0" src="https://freight.cargo.site/w/1000/i/7532d03105683cdfe049246e8978b7267ffb0ccb0629d5dc26055a9ae6d63dc7/intro-image.png" /> Brand Design UI/UX DesignSocial Toolkit The state of California’s educational conditions are divided in two. Children who have access to higher educational quality and children who do not based upon the areas in which they live in. EdVoice’s mission is to create changes in policy to bridge this gap so children in low-income areas may also benefit&nbsp;educationally as well. <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/8f5b2e6eaada6aaacf1643741873a72eb4a2ec36caa4f596eada530d80a95393/Primary-Logo---Full-Color.png" data-mid="227097525" border="0" src="https://freight.cargo.site/w/1000/i/8f5b2e6eaada6aaacf1643741873a72eb4a2ec36caa4f596eada530d80a95393/Primary-Logo---Full-Color.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7099420f8d95059b8d822483639bc2f8a3855e52e49e41850924bcbf9c3ac7b/Primary-Logo---Single-Color.png" data-mid="227097526" border="0" src="https://freight.cargo.site/w/1000/i/f7099420f8d95059b8d822483639bc2f8a3855e52e49e41850924bcbf9c3ac7b/Primary-Logo---Single-Color.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6324069b1f6c2e0629e8522d527409d0577a34d773e943bcf6a81a0c35d07874/Logo-Story.png" data-mid="227097536" border="0" src="https://freight.cargo.site/w/1000/i/6324069b1f6c2e0629e8522d527409d0577a34d773e943bcf6a81a0c35d07874/Logo-Story.png" />The logo icon is the silhouette of a joyful child. This serves as a symbol of hope, while the rays of color protruding from the child represents the diversified voices of these children within these affected areas. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/803172c74fed2721722e4a52588d8106919bd68b31821a8f1f9cb551292cc689/Layout.png" data-mid="227097544" border="0" src="https://freight.cargo.site/w/1000/i/803172c74fed2721722e4a52588d8106919bd68b31821a8f1f9cb551292cc689/Layout.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/011ce140b22d8488da7129274fb76df40ac0c856dbe573d1cd247caa4deba791/Tagline.png" data-mid="227097546" border="0" src="https://freight.cargo.site/w/1000/i/011ce140b22d8488da7129274fb76df40ac0c856dbe573d1cd247caa4deba791/Tagline.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/222c28fe9a08da7f79869030c078eb542d029e6b27e3df9cf24918e6552a3fde/Quote.png" data-mid="227097545" border="0" src="https://freight.cargo.site/w/1000/i/222c28fe9a08da7f79869030c078eb542d029e6b27e3df9cf24918e6552a3fde/Quote.png" /> <img width="2431" height="1615" width_o="2431" height_o="1615" data-src="https://freight.cargo.site/t/original/i/965dedf57cb5d6f5193c015c14addbd7208df21f139f37a834c64bb17fa8d8de/icons-Case-Study.png" data-mid="227097558" border="0" src="https://freight.cargo.site/w/1000/i/965dedf57cb5d6f5193c015c14addbd7208df21f139f37a834c64bb17fa8d8de/icons-Case-Study.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/7ea79c0116b18288b465d552acbdf4134f973343c0eaf307019dc5b244ac1eb0/Graphical-Frames.png" data-mid="227097584" border="0" src="https://freight.cargo.site/w/1000/i/7ea79c0116b18288b465d552acbdf4134f973343c0eaf307019dc5b244ac1eb0/Graphical-Frames.png" /> The overall branding package included a new website directed at the insights of the organization, a call-to-action for donations towards EdVoice’s work; along with policy solutions and priorities. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0db64e102607d30275259938908940f7ca7de3406cbb13cad07d83cceda0738f/Web-Comps.png" data-mid="227097587" border="0" src="https://freight.cargo.site/w/1000/i/0db64e102607d30275259938908940f7ca7de3406cbb13cad07d83cceda0738f/Web-Comps.png" /> The rebrand also expands across all major social platforms. Completely reshaping the new aesthetic to match the bright and optimistic purpose. Bringing a revitalized sense of legitimacy that can appeal to audiences within the educational space and the policymakers whom EdVoice is targeting and working towards.&nbsp; <img width="936" height="1042" width_o="936" height_o="1042" data-src="https://freight.cargo.site/t/original/i/2d2e5f8f9f73b9891e9bf67e61e0ff975793343b44cf1ffa087b96bbbed61414/6.png" data-mid="226116798" border="0" src="https://freight.cargo.site/w/936/i/2d2e5f8f9f73b9891e9bf67e61e0ff975793343b44cf1ffa087b96bbbed61414/6.png" /> <img width="933" height="1042" width_o="933" height_o="1042" data-src="https://freight.cargo.site/t/original/i/5211a2f61e62d62101624fbcf9b8f3e3ba56ffc022e4ec1bb0bdd97c52fa1296/5.png" data-mid="226116797" border="0" src="https://freight.cargo.site/w/933/i/5211a2f61e62d62101624fbcf9b8f3e3ba56ffc022e4ec1bb0bdd97c52fa1296/5.png" /> <img width="933" height="1042" width_o="933" height_o="1042" data-src="https://freight.cargo.site/t/original/i/08effbfc0808f52158b54802ed0858ac5759b46473f48d7d95740ef93ad23866/4.png" data-mid="226116796" border="0" src="https://freight.cargo.site/w/933/i/08effbfc0808f52158b54802ed0858ac5759b46473f48d7d95740ef93ad23866/4.png" /> <img width="933" height="1042" width_o="933" height_o="1042" data-src="https://freight.cargo.site/t/original/i/d15c8766c510e465157e50c305b5cbf372cb7383c19ee4672438a876e453fac7/1.png" data-mid="226116793" border="0" src="https://freight.cargo.site/w/933/i/d15c8766c510e465157e50c305b5cbf372cb7383c19ee4672438a876e453fac7/1.png" /> <img width="933" height="1042" width_o="933" height_o="1042" data-src="https://freight.cargo.site/t/original/i/bb4a7b43b370880f9b096897ddb9defeba14cb885599a34eb1ea8ff0c13b64f3/2.png" data-mid="226116794" border="0" src="https://freight.cargo.site/w/933/i/bb4a7b43b370880f9b096897ddb9defeba14cb885599a34eb1ea8ff0c13b64f3/2.png" /> <img width="933" height="1042" width_o="933" height_o="1042" data-src="https://freight.cargo.site/t/original/i/4a278fa193f9b95d686c91f5cf3d8eed2d70c60142cdd370ff1f2e11176e2f62/3.png" data-mid="226116795" border="0" src="https://freight.cargo.site/w/933/i/4a278fa193f9b95d686c91f5cf3d8eed2d70c60142cdd370ff1f2e11176e2f62/3.png" /> These graphical and web elements were built off the foundational rules of the brand guidelines. Highlighting all colors, patterns, fonts, and photographic directions that can be utilized in a variety of applications. <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/4f37a017a872f8ab6708055059456e0887236c62f0ab28f3fe58cc34dbac684b/Brand-Guide.png" data-mid="227097592" border="0" src="https://freight.cargo.site/w/1000/i/4f37a017a872f8ab6708055059456e0887236c62f0ab28f3fe58cc34dbac684b/Brand-Guide.png" /> https://shawnbanks.com/Denver-Foundation-1 Thu, 06 Feb 2025 16:02:31 +0000 Shawn Banks https://shawnbanks.com/Denver-Foundation-1 <img width="495" height="495" width_o="495" height_o="495" data-src="https://freight.cargo.site/t/original/i/e7303baaeccaa33e3c6094a2c5f9b2726e5ac7ba1eaa7e7ab5ccc70a7cf6cf4f/tdf-stacked-darkbg.png" data-mid="227097940" border="0" data-scale="36" data-no-zoom src="https://freight.cargo.site/w/495/i/e7303baaeccaa33e3c6094a2c5f9b2726e5ac7ba1eaa7e7ab5ccc70a7cf6cf4f/tdf-stacked-darkbg.png" /> The Denver Foundation A Century of Impact.
A Future of Possibility. <img width="1929" height="1085" width_o="1929" height_o="1085" data-src="https://freight.cargo.site/t/original/i/1b0637fa505bd99a158c3838ef566cf1fa5187c4a8bfc957b141f1be46a031d3/tdf-Pattern.png" data-mid="227097950" border="0" src="https://freight.cargo.site/w/1000/i/1b0637fa505bd99a158c3838ef566cf1fa5187c4a8bfc957b141f1be46a031d3/tdf-Pattern.png" /> Artistic DirectionBrand Design Anniversary Campaign For 100 years, The Denver Foundation has been a leading philanthropic organization, dedicated to creating a strong and thriving Metro Denver, Colorado, and beyond. &nbsp;While reflecting on the growth over the past century, ushering in a fresh brand identity for the celebration was not only ideal; but also emphasized this important milestone in Denver’s cultural history. &nbsp; <img width="1929" height="1085" width_o="1929" height_o="1085" data-src="https://freight.cargo.site/t/original/i/38302d3cc63bfc718808b456725728c823865c843bc8d020e43132d02217036a/tdf-logo---Dark.png" data-mid="227097954" border="0" src="https://freight.cargo.site/w/1000/i/38302d3cc63bfc718808b456725728c823865c843bc8d020e43132d02217036a/tdf-logo---Dark.png" /> <img width="1929" height="1085" width_o="1929" height_o="1085" data-src="https://freight.cargo.site/t/original/i/3ab939ed002b8b096fb843cba81a78eb3e020a085adb004e853e2973427e5c84/tdf-logo-horizontal---Dark.png" data-mid="227097955" border="0" src="https://freight.cargo.site/w/1000/i/3ab939ed002b8b096fb843cba81a78eb3e020a085adb004e853e2973427e5c84/tdf-logo-horizontal---Dark.png" /> <img width="1929" height="1085" width_o="1929" height_o="1085" data-src="https://freight.cargo.site/t/original/i/f5a29ffdf22477e87de2e9dda7ee52ed3db9c1419eb71df4b93737ff75b11cba/Concept-1---Color-Versions-3.png" data-mid="227097975" border="0" src="https://freight.cargo.site/w/1000/i/f5a29ffdf22477e87de2e9dda7ee52ed3db9c1419eb71df4b93737ff75b11cba/Concept-1---Color-Versions-3.png" /> The big ‘100’ stylized with bright colored mosaics show 
a variety of movement and pattern that can grab the attention of the public eye. With the range of colors utilized, the design displays itself as celebratory.&nbsp; <img width="1929" height="1085" width_o="1929" height_o="1085" data-src="https://freight.cargo.site/t/original/i/40de16d816da311d9af8c44df928e52545dec1e38e3acc5d6606392bbf6394d6/Impact.png" data-mid="227098760" border="0" src="https://freight.cargo.site/w/1000/i/40de16d816da311d9af8c44df928e52545dec1e38e3acc5d6606392bbf6394d6/Impact.png" /> The campaign is centered around togetherness and pride within the community. The photography choices generally show grantees and work members of the organization interacting or engaging together as one. Pairing well with the mosaic aesthetic. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17d0b6656005f89b2c30bd86acae785601e82b2df0ff0fe406cbeea430e1f173/476318000_1014545040720819_8055953154439294492_n.jpg" data-mid="226598107" border="0" src="https://freight.cargo.site/w/1000/i/17d0b6656005f89b2c30bd86acae785601e82b2df0ff0fe406cbeea430e1f173/476318000_1014545040720819_8055953154439294492_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36ab2180c43b91b584e1fe2b7b0d51521714fbd35d771ba1134c09b57c540a81/476491648_1015036050671718_8286268279555414677_n.jpg" data-mid="226598108" border="0" src="https://freight.cargo.site/w/1000/i/36ab2180c43b91b584e1fe2b7b0d51521714fbd35d771ba1134c09b57c540a81/476491648_1015036050671718_8286268279555414677_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8503a69cf586afbce7b668d2987bcbd5f2b1850a8bb16794e2b50be1602b05c8/473008008_995288482646475_7011837820323863284_n.jpg" data-mid="226598103" border="0" src="https://freight.cargo.site/w/1000/i/8503a69cf586afbce7b668d2987bcbd5f2b1850a8bb16794e2b50be1602b05c8/473008008_995288482646475_7011837820323863284_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1aa089e616bfec730f579506b71e5c7681978c7fbf1da73385142f4ec7933e5c/473669202_997208265787830_5678378056501239094_n.jpg" data-mid="226598105" border="0" src="https://freight.cargo.site/w/1000/i/1aa089e616bfec730f579506b71e5c7681978c7fbf1da73385142f4ec7933e5c/473669202_997208265787830_5678378056501239094_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c776747b91fd6032ac723ffa3ab2b468e68f47ebcad38f612aaa8747ff0ac84/473650212_997208262454497_8406113890678906739_n.jpg" data-mid="226598151" border="0" src="https://freight.cargo.site/w/1000/i/4c776747b91fd6032ac723ffa3ab2b468e68f47ebcad38f612aaa8747ff0ac84/473650212_997208262454497_8406113890678906739_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35f615aec0e6cae2c466347f2e929889186e04dae28d914be46036efdd1e6953/473353055_998075415701115_7013860549639936986_n.jpg" data-mid="226598104" border="0" src="https://freight.cargo.site/w/1000/i/35f615aec0e6cae2c466347f2e929889186e04dae28d914be46036efdd1e6953/473353055_998075415701115_7013860549639936986_n.jpg" /> <img width="1976" height="1307" width_o="1976" height_o="1307" data-src="https://freight.cargo.site/t/original/i/3ba17ef76e6f936d209818c40e56bf2eeb319ccfdd1162b3af51c5bcacb8e6b0/img1.png" data-mid="227098778" border="0" src="https://freight.cargo.site/w/1000/i/3ba17ef76e6f936d209818c40e56bf2eeb319ccfdd1162b3af51c5bcacb8e6b0/img1.png" /> <img width="1976" height="1307" width_o="1976" height_o="1307" data-src="https://freight.cargo.site/t/original/i/890cfec58a20685bfb60540e5b5f6f65a5ee5a09c2c3605e24b965232a47c76b/img2.png" data-mid="227098779" border="0" src="https://freight.cargo.site/w/1000/i/890cfec58a20685bfb60540e5b5f6f65a5ee5a09c2c3605e24b965232a47c76b/img2.png" /> <img width="1976" height="1307" width_o="1976" height_o="1307" data-src="https://freight.cargo.site/t/original/i/c42588e9300404e4f7deb050aa02c537931f74ce77f8f5c17f0ab61f7aaca35d/img3.png" data-mid="227098780" border="0" src="https://freight.cargo.site/w/1000/i/c42588e9300404e4f7deb050aa02c537931f74ce77f8f5c17f0ab61f7aaca35d/img3.png" /> <img width="1976" height="1307" width_o="1976" height_o="1307" data-src="https://freight.cargo.site/t/original/i/4f15280c7bd31c33b2de80a510000aeb3490b2a8635c3fb8ae37a8ca7b48360e/img4.png" data-mid="227098781" border="0" src="https://freight.cargo.site/w/1000/i/4f15280c7bd31c33b2de80a510000aeb3490b2a8635c3fb8ae37a8ca7b48360e/img4.png" /> To encapsulate all of these elements, a brand guide was created to highlight all assets and rules when utilizing the design system in social and print applications.&nbsp; <img width="1929" height="1085" width_o="1929" height_o="1085" data-src="https://freight.cargo.site/t/original/i/562ed7b5c317a1f67f7e3e5693e39676b7aa9fea987a93aa5e9ffee3e8ac7648/Brand-Guide.png" data-mid="227098942" border="0" src="https://freight.cargo.site/w/1000/i/562ed7b5c317a1f67f7e3e5693e39676b7aa9fea987a93aa5e9ffee3e8ac7648/Brand-Guide.png" /> https://shawnbanks.com/UCMC-1 Tue, 11 Feb 2025 06:42:36 +0000 Shawn Banks https://shawnbanks.com/UCMC-1 <img width="1573" height="308" width_o="1573" height_o="308" data-src="https://freight.cargo.site/t/original/i/5d81f30d0e77f1e2f51547bc6f9c92a6f29cadfeabfdf6fa6f0906bcc098b686/UCMC-logo.png" data-mid="227099006" border="0" src="https://freight.cargo.site/w/1000/i/5d81f30d0e77f1e2f51547bc6f9c92a6f29cadfeabfdf6fa6f0906bcc098b686/UCMC-logo.png" /> UChicago Medicine — The University of Chicago Medical Center | UCMC Nurses Website A meaningful agreement in the name of nursing. <img width="2211" height="1449" width_o="2211" height_o="1449" data-src="https://freight.cargo.site/t/original/i/fa11821571dfde7a465bf84b033c9dfaa60e48e6988c5e0ff636858bc0556aab/nurses-talking.png" data-mid="227099008" border="0" src="https://freight.cargo.site/w/1000/i/fa11821571dfde7a465bf84b033c9dfaa60e48e6988c5e0ff636858bc0556aab/nurses-talking.png" /> UI/UX Design The University of Chicago Medical Center and National Nurses United agreed to a 4-year labor contract (CBA). It was ratified by 2,800 nursing colleagues. This website was a pivotal piece in providing key updates and background information on the negotiations, resources, and stories in tandem with the agreement. <img width="1795" height="1879" width_o="1795" height_o="1879" data-src="https://freight.cargo.site/t/original/i/1c975b73668ab6e3fb4042c774adb65ac7b13d5ecf4c2161f6e36b1e79ab70c5/collage-nurse.png" data-mid="227099009" border="0" data-scale="80" data-no-zoom src="https://freight.cargo.site/w/1000/i/1c975b73668ab6e3fb4042c774adb65ac7b13d5ecf4c2161f6e36b1e79ab70c5/collage-nurse.png" /> <img width="1324" height="1727" width_o="1324" height_o="1727" data-src="https://freight.cargo.site/t/original/i/d606e396b1f650e0e020e1b4c144d66cb3a576a5b2b2519161cdb0d438ab773d/ucmc-web.png" data-mid="227099011" border="0" src="https://freight.cargo.site/w/1000/i/d606e396b1f650e0e020e1b4c144d66cb3a576a5b2b2519161cdb0d438ab773d/ucmc-web.png" /> The interface design was tailored to emphasizing the the deal’s updates. Open white space primed for data and statistics. Highlighting the messaging and core initiative of the agreement as a whole and outlining the process of the bargaining team reaching the agreement. The UChicago Med brand colors and the shield element from the logo were utilized as the prime branding elements throughout the pages. https://shawnbanks.com/BPM-2 Sat, 08 Feb 2025 16:08:25 +0000 Shawn Banks https://shawnbanks.com/BPM-2 <img width="1728" height="1296" width_o="1728" height_o="1296" data-src="https://freight.cargo.site/t/original/i/52b92520aca719ba83ecaf84801de3dfe8f238dadfe34ca42c8dfb8f1224d67d/bpm_logo_animation.gif" data-mid="226217388" border="0" data-scale="80" data-no-zoom src="https://freight.cargo.site/w/1000/i/52b92520aca719ba83ecaf84801de3dfe8f238dadfe34ca42c8dfb8f1224d67d/bpm_logo_animation.gif" /> Black Public Media The Black Experience <img width="2726" height="1518" width_o="2726" height_o="1518" data-src="https://freight.cargo.site/t/original/i/324e4888873288eb07143ebf0818c52041f3f360e011f4c2aeb3595812fe780c/bpm_vp.gif" data-mid="226217394" border="0" src="https://freight.cargo.site/w/1000/i/324e4888873288eb07143ebf0818c52041f3f360e011f4c2aeb3595812fe780c/bpm_vp.gif" /> Brand Identity &amp; System UI/UX Design Black Public Media’s goal was to create a refresh of their current branding identity and website . The organization’s platform serves as a resource to support media content centered around the global Black experience. The live website design can be viewed here. <img width="3476" height="1909" width_o="3476" height_o="1909" data-src="https://freight.cargo.site/t/original/i/edcd1e19d8dae065580d49650c955411da9e809de88e846d3175f945bda794a7/logo_1.png" data-mid="226217398" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/edcd1e19d8dae065580d49650c955411da9e809de88e846d3175f945bda794a7/logo_1.png" /> <img width="3422" height="2322" width_o="3422" height_o="2322" data-src="https://freight.cargo.site/t/original/i/07806e9f31681c2de82239527f44aaf1ed49f1497c0050dc2bae08e2cbd5db1c/logo_2.png" data-mid="226217399" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/07806e9f31681c2de82239527f44aaf1ed49f1497c0050dc2bae08e2cbd5db1c/logo_2.png" /> <img width="3528" height="1540" width_o="3528" height_o="1540" data-src="https://freight.cargo.site/t/original/i/f04aaa26a287921147acaabafa70879d4ce219a2a0f8599ec251bcbf7ed8c988/logo_3.png" data-mid="226217400" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/f04aaa26a287921147acaabafa70879d4ce219a2a0f8599ec251bcbf7ed8c988/logo_3.png" /> The BPM pattern system is a universal design element. Bringing a dynamic feeling of movement and layering along with pops of color. These can be used singularly or in combination with any graphic. Each is interchangeable in color and size. The inspired themes that contributed to the thought process behind these elements are as listed: Circles - Popping /Circular/ Afro Shape Hair Plus - Addition/Advancement/Premium Parallel Lines- Constant Streaming/Production Zig-Zag-&nbsp;Community/Meeting/Ups &amp; Downs <img width="3601" height="3601" width_o="3601" height_o="3601" data-src="https://freight.cargo.site/t/original/i/0788db518ab9fd85a0936339b171caae1042695f7a62bada986c0ca5d33d3c2a/og_patt.png" data-mid="226217397" border="0" data-scale="71" data-no-zoom src="https://freight.cargo.site/w/1000/i/0788db518ab9fd85a0936339b171caae1042695f7a62bada986c0ca5d33d3c2a/og_patt.png" /> <img width="3601" height="1760" width_o="3601" height_o="1760" data-src="//freight.cargo.site/t/original/i/f956e1e1638303adec850f8ed3568e0b8655d7026dfb665abd12ba63769a5ddb/alt_pattern.gif" data-mid="78591619" border="0" style="width: 538.688px; height: 263.285px; display: none;"><img width="3601" height="1760" width_o="3601" height_o="1760" data-src="https://freight.cargo.site/t/original/i/b6868dd5f47dee35e3a4d07accdc7d4f4f7f9512c1f1f372c9fc0e9f3c2f4a51/alt_pattern.gif" data-mid="226217396" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b6868dd5f47dee35e3a4d07accdc7d4f4f7f9512c1f1f372c9fc0e9f3c2f4a51/alt_pattern.gif" /> Upon the usage of the original patterns, they can be customized in variations of color and size . There are a few extensive pieces that can branch off and be applied to social, promotional, and web materials. Shown here is an extension of the plus symbol pattern into an expressive movement pattern. <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/507cb5587d314604e0351d059291b4a8a047c986ad31b7a7c64e04b194030c2e/1.png" data-mid="226217402" border="0" src="https://freight.cargo.site/w/1000/i/507cb5587d314604e0351d059291b4a8a047c986ad31b7a7c64e04b194030c2e/1.png" /> <img width="3601" height="2400" width_o="3601" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2d88d7a0bbd0a654cda207a61d1d1dbcff9909ae25691362b2efc0983d6a62a6/2.png" data-mid="226217403" border="0" src="https://freight.cargo.site/w/1000/i/2d88d7a0bbd0a654cda207a61d1d1dbcff9909ae25691362b2efc0983d6a62a6/2.png" /><img width="3600" height="2401" width_o="3600" height_o="2401" data-src="https://freight.cargo.site/t/original/i/fe8183a39feb9df4946a2e91a2fe1d62f86ab02abdc4f8dbfa50069bed547ed1/3.png" data-mid="226217404" border="0" src="https://freight.cargo.site/w/1000/i/fe8183a39feb9df4946a2e91a2fe1d62f86ab02abdc4f8dbfa50069bed547ed1/3.png" /><img width="3601" height="2401" width_o="3601" height_o="2401" data-src="https://freight.cargo.site/t/original/i/68878b2598708417e87d8fd3f6f8fefdbd74c9990ad4c3c37696f951282f1f1b/4.png" data-mid="226217405" border="0" src="https://freight.cargo.site/w/1000/i/68878b2598708417e87d8fd3f6f8fefdbd74c9990ad4c3c37696f951282f1f1b/4.png" /> <img width="1728" height="864" width_o="1728" height_o="864" data-src="https://freight.cargo.site/t/original/i/866f61312511fe397c7c42368e482bd05bd0b905840042a87df7f0e6e2e37f58/hac.gif" data-mid="226217395" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/866f61312511fe397c7c42368e482bd05bd0b905840042a87df7f0e6e2e37f58/hac.gif" /> https://shawnbanks.com/Dream-Defenders-1 Thu, 06 Feb 2025 16:02:20 +0000 Shawn Banks https://shawnbanks.com/Dream-Defenders-1 <img width="1728" height="1296" width_o="1728" height_o="1296" data-src="https://freight.cargo.site/t/original/i/0aafbbea8a2e6c04ded54af2278fb36ee795232d88b7fd548e611f4116d027cf/dd-logo.gif" data-mid="226116571" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/0aafbbea8a2e6c04ded54af2278fb36ee795232d88b7fd548e611f4116d027cf/dd-logo.gif" /> Dream Defenders The world we are fighting for. <img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/5be01300692913851f8c618e382b92f4ec58339af58a5e00830153213d291a7f/dd-materials-03.png" data-mid="226116575" border="0" src="https://freight.cargo.site/w/1000/i/5be01300692913851f8c618e382b92f4ec58339af58a5e00830153213d291a7f/dd-materials-03.png" /> Artistic DirectionBrand Identity Digital Campaign The Dream Defenders brand tells a story of a young; Florida-based social justice organization seeking to spark change in their local communities but also beyond its stomping grounds. This brand identity system visually depicted a collection of dreamers who are fighting a system that suppresses the freedoms of those who are underrepresented in this world. <img width="3476" height="1909" width_o="3476" height_o="1909" data-src="https://freight.cargo.site/t/original/i/e11852fc28d8bc20bc84ab1e9ba2b8d121b9d8dca2b90d4f7e69f30df00ab3eb/dd-materials-05.png" data-mid="226116574" border="0" data-scale="85" data-no-zoom src="https://freight.cargo.site/w/1000/i/e11852fc28d8bc20bc84ab1e9ba2b8d121b9d8dca2b90d4f7e69f30df00ab3eb/dd-materials-05.png" /> <img width="2760" height="2241" width_o="2760" height_o="2241" data-src="https://freight.cargo.site/t/original/i/5a7e3c3f12fa226b6af321d761fb31875b8ae123179feff186253c7fdcc18243/dd-materials-06.png" data-mid="226116572" border="0" data-scale="55" data-no-zoom src="https://freight.cargo.site/w/1000/i/5a7e3c3f12fa226b6af321d761fb31875b8ae123179feff186253c7fdcc18243/dd-materials-06.png" /> <img width="3601" height="2401" width_o="3601" height_o="2401" data-src="https://freight.cargo.site/t/original/i/737f3f4c3b76abe1c9e1cf9322f2e1a33304cf178c27d32229259b5c460e68ac/dd-materials-04.png" data-mid="226116573" border="0" data-scale="85" data-no-zoom src="https://freight.cargo.site/w/1000/i/737f3f4c3b76abe1c9e1cf9322f2e1a33304cf178c27d32229259b5c460e68ac/dd-materials-04.png" /> The textures in this brand provide depth and expression to the various design applications. For all of the graphic collateral, the following textures and filter treatments were utilized in the specified applications. The inspired themes that contributed to the thought process behind these elements are as listed: A. Brand color gradient w/light grain texture. (Web graphics &amp; posters ) B. Worn black photocopy paper&nbsp;(Social graphics &amp; posters) C. Warped photocopy paper&nbsp;(Social, promotional, and poster graphics) D. White seamless textured paper (Social graphics &amp; posters) <img width="3601" height="3601" width_o="3601" height_o="3601" data-src="https://freight.cargo.site/t/original/i/f2ff055488b127d234f04dec3ac21cd1822de0772f5a98d6e6addea6b1639b9b/dd-materials-07.png" data-mid="226116576" border="0" data-scale="81" data-no-zoom src="https://freight.cargo.site/w/1000/i/f2ff055488b127d234f04dec3ac21cd1822de0772f5a98d6e6addea6b1639b9b/dd-materials-07.png" /> <img width="1728" height="1296" width_o="1728" height_o="1296" data-src="https://freight.cargo.site/t/original/i/ed5d31bde399661d5c6fe1ce2bcb57801d3b3e61fe095a78e255ce957491865f/dd-collage.gif" data-mid="226116583" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ed5d31bde399661d5c6fe1ce2bcb57801d3b3e61fe095a78e255ce957491865f/dd-collage.gif" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/6c9a38f038c9cf061e61452fea7e0f61d2b116b503429af28c0ef5649ad553dd/dd-posters-01.png" data-mid="226116577" border="0" src="https://freight.cargo.site/w/1000/i/6c9a38f038c9cf061e61452fea7e0f61d2b116b503429af28c0ef5649ad553dd/dd-posters-01.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/4e603f350aee9aa7a4eeeddacd0c55d9f2dee167014372c8b1e29d5a6f47ff2b/dd-posters-03.png" data-mid="226116578" border="0" src="https://freight.cargo.site/w/1000/i/4e603f350aee9aa7a4eeeddacd0c55d9f2dee167014372c8b1e29d5a6f47ff2b/dd-posters-03.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/ca887604ceebda8756bfbd54ec3e712be921bf6de8c2634dffa49f34c3cc3bf5/dd-posters-08.png" data-mid="226116580" border="0" src="https://freight.cargo.site/w/1000/i/ca887604ceebda8756bfbd54ec3e712be921bf6de8c2634dffa49f34c3cc3bf5/dd-posters-08.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/fc4e94e286281dc188649d9a7c43bc63f0fbf33c1b70e701c14e8b3f5d8091a0/dd-posters-09.png" data-mid="226116581" border="0" src="https://freight.cargo.site/w/1000/i/fc4e94e286281dc188649d9a7c43bc63f0fbf33c1b70e701c14e8b3f5d8091a0/dd-posters-09.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/ba315163906543f13e24367955a9cba2620824f566f68c7bd1ba950e13dae3a8/dd-posters-05.png" data-mid="226116579" border="0" src="https://freight.cargo.site/w/1000/i/ba315163906543f13e24367955a9cba2620824f566f68c7bd1ba950e13dae3a8/dd-posters-05.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/e7e3fc8c7c71f73681c0961e24d51041154291ad53a5b3a144d47c69df39def3/dd-posters-10.png" data-mid="226116582" border="0" src="https://freight.cargo.site/w/1000/i/e7e3fc8c7c71f73681c0961e24d51041154291ad53a5b3a144d47c69df39def3/dd-posters-10.png" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/fa45fcafb724663628a040bbe3951432368600d61ce4725009a56c15587f2946/dd-materials-01.png" data-mid="226116585" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/fa45fcafb724663628a040bbe3951432368600d61ce4725009a56c15587f2946/dd-materials-01.png" />