The Denver Foundation
A Century of Impact. A Future of Possibility.

Artistic Direction
Brand Design

Anniversary Campaign

For 100 years, The Denver Foundation has been a leading philanthropic organization, dedicated to creating a strong and thriving Metro Denver, Colorado, and beyond. While reflecting on the growth over the past century, ushering in a fresh brand identity for the celebration was not only ideal; but also emphasized this important milestone in Denver’s cultural history.

The big ‘100’ stylized with bright colored mosaics show  a variety of movement and pattern that can grab the attention of the public eye. With the range of colors utilized, the design displays itself as celebratory.

The campaign is centered around togetherness and pride within the community. The photography choices generally show grantees and work members of the organization interacting or engaging together as one. Pairing well with the mosaic aesthetic.

To encapsulate all of these elements, a brand guide was created to highlight all assets and rules when utilizing the design system in social and print applications.

H U M A N M A T H

“If we multiply our minds, we can see through the good and bad...but our mouths divide us”

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